Last night I watched a Money Programme 3-part special with Greg Wallace investigating consumers food shopping habits now we are in recession. It appears that value own brands are on a massive increase and organic produce sales have decreased by around 11%, although Fairtrade products are up.
It got me thinking about how I have economised since a) having a son to look after and b) since watching my pennies in the recession.
Have your shopping habits changed? And if so in what way?